Blogging is arguably one of the best, most fundamental actions you can take to further your business, your self-expression, and deepen your understanding of your place in the world. Don’t just take my word for it; ask Seth Godin & Tom Peters…
But there’s a big difference between writing for the heck of it, and actually expecting to get some positive return out of it. There’s also a big difference between writing a five-post boom-and-crash, and blogging for a lifetime.
Hoping to get some help both of those points, I recently watched an excellent video by Mr. 4HWW, Tim Ferriss, and I thought it was fantastic. He calls it “How to Blog without Killing Yourself”, and says, “one of my favorite presentations I’ve given in 2009.” After watching it, and taking notes of the highlights for myself, I’d have to agree.
Now, for anyone reading this who’s anti-Tim, just let me say this: On one hand, that’s cool. Like who you want, and don’t who you don’t. I’ve got no beef with you. But, if you’re thinking to leave me a trollish comment because you’ve got an issue with him, then answer this: Who are you? What have you done with your life so far? How many people have you impacted? Smile on your brother, y’know?
What I’ve written below is my own personal commentary on the notes I took from the above talk. He covers a lot more than what I took notes on, which is why I recommend you watch it – my takeaways are going to be different from your takeaways, by necessity and design. My hope in adding my notes is that it’ll help add some context to quotes taken entirely out of context, and lend some insight from my own personal perspective, for what it’s worth (and hey, if you’ve read this far, then maybe it’s worth enough to you to keep reading…).
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