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Customers, Clients, or Patrons?

patronsSometimes an idea comes along that revolutionizes your way of thinking about a subject.

A conversation got started at Dawud Miracle’s site not too long ago, about “What Would You Rather Have, Clients or Customers?”

The ensuing conversation completely reframed the way I view people who come in and out of my business. Isn’t it just semantics? Hardly.

The way we orient to an idea will shape how we view it, the identity we give it, and the actions we take in relationship to it.

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