Most days, I’d bet most of us feel like drones. Life’s commitments suck you dry, you race from one place to another only to complete seemingly inconsequential tasks half the time, and the phrase, “rat in a maze” comes shockingly close to summing up your daily activities.

Wouldn’t you rather do amazing things with your life? You can. And one of the ways to make sure you do is to preserve your sanity by not acting like a rat, and doing the things that will set you free. How? Genius Time.

Genius Time, in a nutshell, is about building time that’s for you and your most important things into your schedule.

Want to make stuff this cool? Genius time, baby. Genius time.

Sounds simple, huh? Hardly.

I’ve seen this idea talked about most often by “Creatives” — folks who do creative work for other people, like designers, artists, etc. If Creatives aren’t careful, they can spend all their time and energy working on client projects, and not have any juice left over for their own business.

But it’s not just for Creatives. Everyone needs genius time.
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