If you want to make an impact in the world, you have to express yourself. And the way you’ve expressed yourself so far has been good, in that it has gotten you to where you are now. But if you want to go beyond where you’ve come, you need to make a shift. And making a shift in how you express yourself is one of the toughest things to do. (Spinning plates, juggling knives, doing a back handspring? Child’s play.)
Expression isn’t about words, and it isn’t about style… even though these factor into it heavily. It’s easy to get into ruts with your language, your catch-phrases, your metaphors. Expression is about viewpoints. It’s about perspective. It’s tied fundamentally to the eyes through which you see the world around you, and all the filters between your brain and the world it’s trying to make sense of.
Try this: think about your business. Think about who you serve, and what you do for them. Write it down. Keep it simple. Got it?
Now, come at it from a completely different angle, and do it again. Try seeing it as you’ve never seen it before. (Go ahead, take a minute and do it. I’ll wait.)