For those of you who may not know it, I’m currently a web designer. My intention is to provide my clients with top-level design and an easy-to-use, highly functional site, while not breaking the bank. And most of the time, it works out fine. My clients are happy, I’m happy I’m providing a good product, and I still get to spend time with my kids. I’m not rich by any means, but we’re paying our bills.
And then I come across something that just totally busts my balls, like I did this morning. I saw a web designer’s site who offers “a one-page website for as little as $895!”, and I almost choked on my tongue.
For reference’s sake (and to save you a click over to my site), my packages start at $795, and there’s no limit to how many pages you can have, how big of a blog you want to create, or any of that. And I’m not even going to get into how ugly this person’s portfolio was, how few features or variations the sites had, or how difficult it must be for their clients to update their sites, because that’s ultimately beside the point.
The point is, am I knuckin’ futs?
I need help here, because this isn’t an isolated incident. I see designers all the time who charge through the teeth for what I’d judge as relatively crappy work, and they obviously have people who take them up on their services. Meanwhile, I work my ass off for my clients, and the sites I give them far outstrip the weak sauce I see way too often. (I also see plenty of incredibly talented designers out there who charge five times what I charge, and they put out consistently fabulous work. I salute these designers, and wish I had their kinds of jedi-graphics-skills.)
So, am I being stupid? Be honest.
Oh, and it wasn’t my intention to rant away like a crazy old cat lady at a kid who rode his bike over her hydrangeas, but I realize I’m just feeling a bit lost here. Is the lesson that I should raise my rates (again), and trust that appropriate clients will show up? Do I need a different pricing structure altogether?
Any and all constructive feedback is most welcomed, believe me.
Image by chizoo.